The Environmental Investigation Agency (EIA) were looking to improve the conversion of their online donations, and raise awareness of individual campaigns.
Part of 3 wider projects briefed by Inspired Fundraising, I was asked to design and develop web pages that provided valuable content about the work that EIA do.
EIA’s website was created by another developer using WordPress, therefore part of my brief was to develop a WordPress template that could be re-used to serve future campaigns.
Initially I re-designed and developed the site’s donate page, offering an interactive hero section where visitors could select or input a donation amount and the frequency of their donation (one off or monthly) before they click through to the donate journey. A further 5 sections within the page then broke down the amazing work that EIA do, with call to actions to initiate the donate process.
I then designed a further 2 campaigns, outlining the severity of illegal logging in Myanmar, and tiger farming in China. For the tiger farming campaign I also designed and developed a petition page, to generate signatures to stop tiger farming & tiger products. Traffic generated through Facebook ads, direct mail and email have seen an amazing response with thousands of people adding their voice to this campaign.